The Importance of Business Cards at Trade Shows

In today's society, everything we do is digital. We are sending our email, signing contracts, going to meetings, and networking virtually. A business card is a marketing tool the digital world has not replaced. Here are some reasons why the "old school" business card still holds its importance when it comes to marketing your business at trade shows. Exhibit U is a division of Color Reflections, a professional Grand-format commercial print agency with numerous locations nationwide. When it comes to networking, it's all about making personal connections. Having the opportunity to look at another person in the eye and have a conversation with them is the best way to build an authentic relationship with them. When people are occupied in their phones, it creates disconnect and hinders people from being able to retain any significant memory from their encounter. Furthermore, a person can quickly transfer information from a business card to their mobile device. 2. Business cards are the most effective direct marketing tool Email marketing, search engine optimization, and paid media are great methods to attract leads and new prospects. However, these methods are not as effective as meeting someone in person and exchanging a business card. Therefore, making sure you are prepared with a business card at all times will guarantee you never miss an opportunity to make a meaningful business connection. 3. A business card is the first impression of your brand When you meet someone that could be a great prospect, you should always leave them with a great first impression. A great business card is a tool for you to provide a good first impression. Business cards also act as great icebreakers. A unique business card can keep your potential client engaged and interested in you and your brand. When you hand out your business card, you are handing out a marketing material that allows your brand to stay with them at all times. If you were to meet someone at a trade show and exchange email addresses or a phone number, your networking and marketing end there. However, if you were to hand that same prospect a creative business card, then that person is more likely to show it to other possible prospects. Handing someone a cocktail napkin with your phone number and email address does not give off the most professional approach. If you were speaking with two individuals and one person was scrambling to find a pen while the other pulled out their business card. Who would you be most likely to do business with? Showing your future clients you are prepared is a great indicator that displays off your professionalism.

1. Who can print black business cards?

When normally speaking, black is the absence of color and white is the combination of all colors. But, when you are talking from a printers point of view, white is the absence of color and black is the combination of all colors. Therefore, when a printer prints black, it is using every ink cartridge it has at 100%. If a printer were to use every cartridge it has at 0%, the result would not be white ink. Nothing would come out on the paper. So, a printer can not print in white. What you need to do is get white paper and print a whole lot of black on it. The printer wo not put any ink in the areas that you have white text. If that is too much black ink for you (from what it sounds, it will add up fast), look up online business card printing services. They have very reasonable prices and normally give you a batch of free cards that are professional quality to try out

2. Is there a site where I can design my own business cards?

Do not know of any because there may be copyrights on some of the logos. You may want to see if your can use your word processing software and even Publisher

3. Best way to get professional looking business cards in a hurry!!?

You could get some at Office Depot that are the perf sheets. Print them out yourself

4. How to print engraved numbers at the back of business cards?

You need an embossing machine