Sony Unveils Xperia Z4
2021-12-05
33
TOKYO - Sony Corp on Monday unveiled a new high-end Xperia handset featuring an aluminum frame and a 5.2-inch screen, showing it is still in the smartphone race even as it scales down its struggling mobile operations. But as the company focuses on cutting costs rather than growing its mobile market, the division still needs investment in new products and marketing to maintain Sony's brand and hold off a more rapid deterioration. "Sony's mobile division has fallen far behind high-end rivals such as Samsung and Apple, while at the low end it is battling pricing pressure from Asian manufacturers such as China's Xiaomi Inc.The company whose Walkman and Trinitron TV once played a critical role in the global entertainment industry has struggled in recent years to come up with trend-setting gadgets. Sony announced in February that it would scale down its weaker operations such as TVs and mobile phones to focus instead on more successful products such as video games and camera sensors. Chief executive Kazuo Hirai has not ruled out an exit from weak operations, amid a restructuring that has so far seen the company sell off its personal computer division and spin off the TV business. In February, he said the Japanese consumer electronics firm would no longer pursue sales growth in smartphones.
TOKYO - Sony Corp on Monday unveiled a new high-end Xperia handset featuring an aluminum frame and a 5.2-inch screen, showing it is still in the smartphone race even as it scales down its struggling mobile operations.The launch of the new flagship model comes amid a painful restructuring at the Japanese consumer electronics giant which has thrown the future of its smartphone division into doubt, with top executives saying an exit cannot be ruled out.But as the company focuses on cutting costs rather than growing its mobile market, the division still needs investment in new products and marketing to maintain Sony's brand and hold off a more rapid deterioration.Sony said the Xperia Z4 would be available in Japan around the middle of the year, though it did not provide a launch date, details on carrier partners or price. The handset would be available in four colors and was slightly thinner than the previous Z3.Hiroki Totoki, who was appointed last year to turn around the mobile unit, said Sony was targeting the upper end of the market where rivals such as Samsung Electronics Co Ltd and Apple Inc dominate."There's a broad variety in the prices of smartphones, from around US$100 to $1,400 at the upper end," he told a news conference. "We want to focus in the upper half of that."Sony's mobile division has fallen far behind high-end rivals such as Samsung and Apple, while at the low end it is battling pricing pressure from Asian manufacturers such as China's Xiaomi Inc.The company whose Walkman and Trinitron TV once played a critical role in the global entertainment industry has struggled in recent years to come up with trend-setting gadgets.Sony announced in February that it would scale down its weaker operations such as TVs and mobile phones to focus instead on more successful products such as video games and camera sensors.Chief executive Kazuo Hirai has not ruled out an exit from weak operations, amid a restructuring that has so far seen the company sell off its personal computer division and spin off the TV business.In February, he said the Japanese consumer electronics firm would no longer pursue sales growth in smartphones.
aluminum frame related Q&A
Which Pair of Inlines Should I Get?
78mm wheels with plastic frame or 80mm wheels with aluminum frame, no contest go with the two. 80mm wheels will ride faster and smoother than the 78s plus you will be able to get good replacements when the time comes. 80mm is the smallest size with a large choice of wheels now. Aluminum frames are much better than the plastic (composite in marketing speech) frames on the cheaper skates. Be sure to check the fit, they should be snug without pinching anything, especially the toes.
aluminum frame related knowledge
Architecture and Construction
The most striking aspect of the Chapel is its row of seventeen spires. The original design called for twenty-one spires, but this number was reduced due to budget issues. The structure is a tubular steel frame of 100 identical tetrahedrons, each 75 feet (23 m) long, weighing five tons, and enclosed with aluminum panels. The panels were fabricated in Missouri and shipped by rail to the site. The tetrahedrons are spaced a foot apart, creating gaps in the framework that are filled with 1-inch-thick (25 mm) colored glass. The tetrahedrons comprising the spires are filled by triangular aluminum panels, while the tetrahedrons between the spires are filled with a mosaic of colored glass in aluminum frame. The Cadet Chapel itself is 150 feet (46 m) high, 280 feet (85 m) long, and 84 feet (26 m) wide. The front façade, on the south, has a wide granite stairway with steel railings capped by aluminum handrails leading up one story to a landing. At the landing is a band of gold anodized aluminum doors, flanked by gold anodized aluminum panels, designed and detailed to match the doors. The shell of the chapel and surrounding grounds cost $3.5 million to build. Various furnishings, pipe organs, liturgical fittings and adornments of the chapel were presented as gifts from various individuals and organizations. In 1959, a designated Easter offering was also taken at Air Force bases around the world to help complete the interior. The Chapel closed in September 2019 for a $158 million renovation and restoration project needed to address water damage. Netsch's original plans included a series of rain gutters just underneath the aluminum exterior of the Chapel's spires, but these were not built due to budget constraints, and the seams between the panels were caulked instead. Though the seams were repeatedly re-caulked over the years, decades of leaks left extensive water damage to the main floor. During the renovation, an enormous temporary "hangar" will be built over the existing structure; workers will then remove the aluminum panels and stained glass, install the originally-designed rain gutters, then replace all the panels and glass. The Chapel's furniture and pipe organs will be renovated as well. The project is scheduled to be completed by November 2022.
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